All of the hard work by me and my elves the last few weeks has paid off, and we have scored a Christmas #1 on Amazon!
At the moment when you see the wooden letter baubles on Amazon, they have a little orange flag with them that says “#1 Best Seller”:
I’m really happy about that! But of course, it’s only a Christmas #1 in a sub-sub-sub category of Amazon (i.e. “Handmade Ornaments”), and at the moment it’s still #9 in the “Handmade Products” category:
One day I’d like to get to number 1 in that Handmade Products category. Especially because at the moment #5 in the chart is a joke “million piece jigsaw puzzle”:
I suspect that people buy those as Secret Santa gifts for colleagues, and I have a strong suspicion that their colleagues would prefer to receive a nice wooden bauble rather than a plastic bag full of sawdust 🙂
Having a craft business means that the “Christmas rush” starts early. Normally I begin sending boxes of my lasercut gifts off to Amazon in September, but this year my existing lasercutters both broke, so I had to order a new one – but it couldn’t be delivered until mid-October. Since then I’ve been frantically trying to catch up with my cutting schedule, making alphabet baubles:
This is what I look like for most of the day at the moment:
However there’s so much to do that it’s not just my Laser Lair that gets full of baubles. The rest of the house becomes part of my little factory…and the rest of my family become my little Christmas factory elves. Here is one of them putting ribbons in the baubles:
LaserSister factory elf #1
…and here are two more making up boxes and putting the labels on them:
LaserSister Christmas factory elves #2&3
Hopefully we’ll get all of them sent off to Amazon in time for the Christmas rush!
Click here to see if I managed to get them to the warehouse on time, or if they are sold out. (The link shoud go to my Amazon Handmade page, so you can get a live view of the baubles.)
Last month I wrote this article about experimenting with Amazon’s FBA (Fulfilled by Amazon) programme – where the basic idea is that sellers ship a load of products to an Amazon warehouse, then Amazon do the picking, packing and postage for them. I’ll try to remember to do a more detailed report when the dust has settled and the Christmas rush is over, but for now let’s just say that the experiment appears to have been successful. In fact it’s been so successful that I have scored a “Christmas number one” this week, and here is my screengrab to prove it:
As shown in the screenshot, my personalised Christmas letter bauble is now officially an Amazon Best Seller.
When is a #1 not a #1…?
OK, it’s a bestseller in a subcategory of a subcategory of a subcategory. But I’m still taking it as a win!
It was hard work, though. In order to get to that stage I’ve had to sell a lot of bauble ornaments. And in order to get to that stage I’ve had to make a lot of bauble ornaments. For six weeks in the run-up to Christmas it felt like my whole house was a mini factory full of baubles, wood sheets, ribbons, boxes, and wrapping materials. My family became my factory workers, and my cat became very confused.
The final batch of ornaments was only processed by Amazon yesterday (21 December), so maybe that’s too late for even Prime customers to order my products. But in the meantime I’m just going to bask in the glow of having achieved a Christmas #1 in the charts.
They keep selling out, so by the time you see this they might all be gone again. And in that case it won’t be worth looking at any of my shops. But for just this brief window in time, I’ve been able to achieve a bit of an ambition to be a chart-topper on Amazon.
