I’m in Las Vegas this week, for the Author Nation conference (which evolved from the ’20 Books to 50k’ conferences). This is from their ‘About Us’ page:
We believe successful authors are built, not born. Our mission is to empower writers to thrive in the golden age of content creation by fostering connections with industry experts, peers, and readers.
That fits exactly with what I need: to continue to build my business (both the writing and the craft sides of it), and to learn more about:
building my business brand
creating great products
advertising the great products
selling the products through various outlets
The conference hasn’t even started yet, but I know it’s going to be incredibly useful for me as an ‘indie creative’. Although my writing has had to take a back seat to many other life-y things over the last few years, I realised the other day that I’m actually a ‘five-figure creative’ already. (Thanks, Amazon Handmade!) I’m hoping that Author Nation 2025 will boost my knowledge and motivation so much that I’ll continue to creep toward 6-figure status.
In the meantime I’ve been for a swim in the pool at the bottom of the Eiffel Tower!
Last month I wrote this article about experimenting with Amazon’s FBA (Fulfilled by Amazon) programme – where the basic idea is that sellers ship a load of products to an Amazon warehouse, then Amazon do the picking, packing and postage for them. I’ll try to remember to do a more detailed report when the dust has settled and the Christmas rush is over, but for now let’s just say that the experiment appears to have been successful. In fact it’s been so successful that I have scored a “Christmas number one” this week, and here is my screengrab to prove it:
As shown in the screenshot, my personalised Christmas letter bauble is now officially an Amazon Best Seller.
When is a #1 not a #1…?
OK, it’s a bestseller in a subcategory of a subcategory of a subcategory. But I’m still taking it as a win!
It was hard work, though. In order to get to that stage I’ve had to sell a lot of bauble ornaments. And in order to get to that stage I’ve had to make a lot of bauble ornaments. For six weeks in the run-up to Christmas it felt like my whole house was a mini factory full of baubles, wood sheets, ribbons, boxes, and wrapping materials. My family became my factory workers, and my cat became very confused.
The final batch of ornaments was only processed by Amazon yesterday (21 December), so maybe that’s too late for even Prime customers to order my products. But in the meantime I’m just going to bask in the glow of having achieved a Christmas #1 in the charts.
They keep selling out, so by the time you see this they might all be gone again. And in that case it won’t be worth looking at any of my shops. But for just this brief window in time, I’ve been able to achieve a bit of an ambition to be a chart-topper on Amazon.
We got back from holiday last week and only just finished unpacking today – and I’d forgotten that while I was on holiday my eye had been caught by several laser-cut souvenirs.
This one is a laser cut souvenir fridge magnet from Belogradchik Rocks, in Bulgaria. Mmmm, laser-y!
I like the way that it has two layers to it. But whoever made it has left quite a bit of scorching/smoke-marking on the front, and I’d be really disappointed if I sold a piece like that. On the other hand, I’m too much of a perfectionist. Weird how it didn’t stop me buying a piece, but it would stop me selling one. Maybe I’ve got things the wrong way round?!
If you have a laser business it’s often hard to find the time to create new designs when you are already busy with making existing products. One way to save time is to use existing “stock” images, to help fast-forward the design process.
There are many stock image services online where you can find existing vector designs, created by professional designers or independent artists. And each of these websites has a huge range of images, suitable for just about every occasion.
Note: Although these images are ‘royalty free’ (you don’t have to keep paying every time you use them in your own products), the designs do usually cost something to actually buy in the first place.
There are also different types of license that you purchase. It is often free or fairly cheap (e.g. $1USD, or £1GBP per image) to download an image if you are just buying it for your own personal use. However if you want to sell products with these images on them, you usually need to buy an ‘extended’ license, which lets you make multiple copies of the designs and sell objects which include them.
Screenshot of choosing a vector image license in Dreamstime
Luckily, there are also a few rare sites and collections which include free royalty free images (!) for commercial use. In other words, this is where either the image is out of copyright, or the artist has given permission for other people to make multiple copies of their designs and sell objects that include it.
Examples of some of these sites include CraftsmanSpace, Vector4Free, FreeVectors, BUT be careful again that the license allows commercial use (i.e. it lets you copy the image and use it on products that you sell).
Screenshot of a free vector on craftsmanspace.com
Once you’ve found a suitable vector image on the website, here are the general steps you will need to follow:
Step 1: Download the image and save it in a folder or system where you’ll be able to easily find it again (e.g. create a folder called “vector downloads for commercial use”).
Step 2: Open a new document in your drawing/design software (e.g. CorelDraw).
Step 3: Import the saved vector into the new document.
Screenshot of free vector image imported into CorelDraw
Step 4: Then depending on your laser system: if you want to cut the image, make sure it has got hairline (or very thin) outline, and if you want to etch the image, make sure it hasn’t got the thin outline.
So that’s it. Instead of spending hours drawing and tweaking your own designs (when you could be doing some lasercutting), just search for a vector that you like, make sure that you’ve got the rights to reproduce it commercially, and download it into your drawing software.
Hope you find this article useful – if so (or if there’s something else you think I should have mentioned), please feel free to comment or use the Contact page. Cheeers.
